If you're wanting to add validation to your campaign you can easily add it to each field.
Here's a breakdown of the different options available
This does a live lookup on the email address and rejects dead, or potentially fraudulent email addresses | |
Consonants | This looks up the number of consonants used in a name and rejects leads that contain an unusual amount |
Vowels | This looks up the number of vowels used in a name and rejects leads that contain an unusual amount. |
Identical first name last name | If you add on to the firstname and lastname fields, this will reject leads that have the same first and last name |
UK Address Replace | This will run a PAF lookup and find the nearest possible address to match the address details on a lead - Note, you need to turn this on for each field that receives address details. |
UK Address | This will run a PAF lookup and reject any records that don’t match a PAF address (rather than finding the nearest possible address) |
International Address | This will run an address lookup in most countries around the world (over 200 supported) |
USA Address (USA Only) | This will run an address lookup in the United States only |
HLR | This is a real-time lookup for mobile/cell numbers. It works worldwide. It’s configured in Databowl so that any dead numbers get rejected. Live numbers get accepted. For numbers where the mobile is switched off, it will lookup the number 3 times over a period of 24 hours and reject it if the number doesn’t become live - This applies to mobiles that are out of network, or switched off. |
LLV (UK Only) | This is a real-time lookup for landline numbers in the UK. It will reject any dead, or non-connected landline numbers |
TPS (UK Only) | This is a real-time lookup against the Telephone Preference Service in the UK |
CTPS (UK Only) | This is a real-time lookup against the Corporate Telephone Preference Service in the UK |
CombiTPS (UK Only) | This is a real time lookup against both the TPS and CTPS |
CombiTelephone (UK Only) | This runs a real time lookup against the LLV and HLR on a single field (it knows whether it’s a landline or mobile automatically) |
Australian Combi Telephone (Aus Only) | This runs a real time lookup against mobiles and landlines on a single field (it knows whether it’s a landline or mobile automatically) |
Once you've chosen the right options you should always test to make sure your required data is not going to be rejected!