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Computed Fields

Databowl Leads can have a variety of computed fields, here's a breakdown of what the different ones do

James Dodd avatar
Written by James Dodd
Updated over a year ago

Sometimes there's data behind the data you collect and our computed fields help you understand more about your leads to help you optimise your campaigns and delivery.

Computed Field

Description

age

Lead's age based on the DOB field.

ip_mcc

Mobile country code

ip_mnc

Mobile network code

electoral_roll (UK only)

Whether lead is found on electoral role database based on Name and Address

firstinitial

First Character extracted from First Name

lastinitial

First Character extracted from Last Name

optindate_date

Date User Opted In

optindate_time

Time User Opted In

aff_ip_address

Affiliate IP address

tps_status

Telephone Preference Status

ip_city_name

Estimated City based on Ip Address

ip_country_code

Estimated Country code based on IP Address

ip_country_name

Estimated Country name based on IP Address

ip_domain

Domain address attached to an IP address if any.

ip_isp

Estimated Internet Service Provider based on IP Address

ip_latitude

Estimated Latitude based on IP Address

ip_longitude

Estimated Longitude based on IP Address

ip_mobile_brand

Estimated Mobile Carrier based on IP Address

ip_region_name

Estimated Region based on IP address

mobile_network

Users mobile network if mobile device based on mobile phone number

mobile_payment_type

Estimated users payment type for mobile contract based on phone number

dob_day

Day from DOB

dob_month

Month from DOB

dob_year

Year from DOB

Gender_From_Title

Gender based on Title

email_tld

Top Level domain of the email, eg: .com

state_au

Address State Australian and New Zealand Only

state_nz

Address State Australian and New Zealand Only

suburb_au

Address Suburb Australian and New Zealand Only

suburb_nz

Address Suburb Australian and New Zealand Only

compound_date

Date pieced together from date, month and year fields.

postcode_latitude

Estimated Latitude based on Postcode

postcode_longitude

Estimated Latitude based on Postcode

phone1_type

Mobile or Landline

phone2_type

Mobile or Landline

phone3_type

Mobile or Landline

mobile_type

Mobile or Landline

landline_typ

Mobile or Landline


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