In this example we'll cover how to set up a PostBack and pass a value to a parameter.
For this article we'll work with a transaction id, or tid, but it could be anything you need to pass.
NOTE: Any parameter you tag on the end of your affiliate link can be used in your PostBack as long as it's the exact same parameter in your PostBack.
Step 1 - Find the Campaign
Find the campaign in Databowl in the campaigns section:
Click on the "Affiliate Url's" button
Step 2 - Create
Click the Create Button.
Select GET or POST - GET is more widely used for PostBacks.
Add the PostBack URL
To receive your values on the parameters passed back in your pixel you simply add to the end of affiliate URL,
eg: if your affiliate URL is:
And you want to track your parameter "tid" on the end, the affiliate URL will look like:
https://staging.dbevt.com/48767238-265c-4e1c-892e-482798365d0c?affId=8d18bf60-8e4f-4a9a-b82e-f601a99ebfde&tid=165168fsffdhsh355
In the post back section you will need map this parameter to our PostBackusing %% macro. This will look like:
The key here is where your URL param is tid= this is then stored in %tid% to pass back.
Some other examples are %gclid%, %transaction% etc.
Step 3 - Test
You can test whether your PostBackis set up correctly by hitting the 'Test' button and entering a valid transaction/click ID.
🚀 Need More assistance?
If you're stuck or if this isn't something you or your team is comfortable with, then please open a new chat/ticket (chat icon in the bottom right of the screen) or email support@databowl.com.
We're here to assist with any questions you have, and if required we can quote on actioning work like this for as part of our Marketing Services.